It would be great to create a device that logs all of my transactions (whatever the method used to purchase) that could be carried around while shopping. This would then enable consumers to do personal data-mining on all of their own transactions. This would be a unique tool to help consumers improve purchasing habits and make smarter decisions. Additional interesting product associations could also be calculated and analyzed.
Yes, log analysis is actually an interesting area to work on. Usage data mining is getting hotter due to the call for presonalization. Take a look at google and yahoo!
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