24 Key Database Marketing Techniques

This article is a good overview of 24 marketing methods which are useful in determining what data should be collected in order to personalize a website.

Collaborative Filtering Resources

Collaborative Filtering (Berkeley)

Data Mining Resources

Data Mining Resources (@ www.scd.ucar.edu)

Data Mining Resources (@ www.cs.purdue.edu)

Data Mining Resources (Zillman's List)

Knowledge Discovery Approaches

Data Mining enables us to automatically sift through mass amounts of data to discover KNOWLEDGE. A couple popular approaches are summarized below:

Identify customer groups and forecast their behaviour. This is commonly used in Marketing, fraud detection, and more and more frequently on the web for various purposes.

Market basket analysis: "If customer bought product P, he or she
is likely to buy product Q and R" (Amazon.com uses this approach)

Personalization Papers & Links

Data Mining for Web Intelligence (PDF)
Integrating Web Usage and Content Mining for More Eective Personalization (PDF)
WebData Mining (DePaul University)
AutomaticPersonalization Based on Web Usage Mining
Semantic WebPersonalization
Links& White Papers

Website Log Analyzers

AWStats | Comparison to the below Log analyzers
Analog
Webalizer

Web Log Analysis Tools
There are several free log analysis tools. AWStats seems to be the most popular open source tool, however, I'm not sure if it is as nice as some of the commercial products such as Omniture's SiteCatalyst.

Information Retrieval

This is a good reference book with commonly used information retrieval methods.

Personalized News and Blog Site

Here is new personalization website,
which is done quite well. It is called href="http://findory.com/">Findory. It is smart because no login
is required yet personalization occurs from the moment you visit
the site and begin clicking.



Geeking
with Greg is a blog that discusses personalization and
customization in web search and online news.

Data Mining Interest Continues To Rise

University
leads data mine plan (NEWS.com.au - Australia)

"The University of Technology Sydney is trying to establish a $38
million data mining center of excellence to involve universities,
industry and government..."

It is interesting to see how important Data Mining is becoming.

Bayes

Bayes
Lecture

Papers

Repository of publications related to Data Mining

Includes interesting papers such as Efficient
algorithms for creating product catalogs, Selective
Markov Models for Predicting Web-Page Accesses, Web
Page Categorization and Feature Selection Using Association Rule and
Principal Component Clustering, and some others that look
interesting.

Data Mining Dataset & Model Repositories

UCI KDD Archive
The central repository for data mining datasets.

ML UCI Repository
The central ML machine learning repository

PMML Sample
Models various PMML models for some of the commonly used datasets
(such as Iris, Voting, and Elnino).

DMG - PMML

PMML Specs
"Predictive Model Markup Language (PMML) is an XML-based language
which provides a quick and easy way for companies to define predictive
models and share models between compliant vendors' applications."

It is sponsored by the Data Mining Group (DMG).

Data Mining in the news...

Uncle Sam is Watching You
This article talks about various ways in which the government uses data mining.

Data-Mining
research ($600,000 funded by Carnegie Mellon) that will that will be
used to create software for "for discovering, visualizing and
exploring significant patterns across large collections of full-text
humanities resources in digital libraries and collections." The
project is titled: "Web-based Text-Mining and Visualization for
Humanities Digital Libraries."

Oracle(R) Data Mining Recognized as a Leader by Independent ...

Latest Version of SPSS Data Mining Workbench Enhances Integration ...

Personalized Web

Philip Chan
The main goal of Philip's research is to "develop techniques for
adaptive and personalized information searching and navigation
guidance on the web."

Related Work

Implicit User Profiling for On Demand Relevance

International Conference on Intelligent User Interfaces
http://iuiconf.org/overview.html