24 Key Database Marketing Techniques

This article is a good overview of 24 marketing methods which are useful in determining what data should be collected in order to personalize a website.

Collaborative Filtering Resources

Collaborative Filtering (Berkeley)

Data Mining Resources

Data Mining Resources (@ www.scd.ucar.edu)

Data Mining Resources (@ www.cs.purdue.edu)

Data Mining Resources (Zillman's List)

Knowledge Discovery Approaches

Data Mining enables us to automatically sift through mass amounts of data to discover KNOWLEDGE. A couple popular approaches are summarized below:

Identify customer groups and forecast their behaviour. This is commonly used in Marketing, fraud detection, and more and more frequently on the web for various purposes.

Market basket analysis: "If customer bought product P, he or she
is likely to buy product Q and R" (Amazon.com uses this approach)