Monday, August 07, 2006

Personalized Marketing

Personalized marketing as a four phase process:

  1. identifying potential customers

  2. determining their needs and their lifetime value to the company

  3. interact with customers so as to learn about them

  4. customize products, services, and communications to individual customers

From Wikipedia, “Personalized marketing,” (Cited: Peppers, D. and Rogers, M. 1993)