Wednesday, June 24, 2009

Search Engine Optimization

I read an interesting article this morning about Search Engine Optimization (SEO) and keywords from a former classmate Nick on his blog Nick's Traffic Tips. For the most part, he explained the standard SEO tactics (and provided some nice case studies and links to go along with it):

SEO Checklist

  • Learn the basics of HTML
  • Choose your keywords
  • Find what other sites are competing for those keywords
  • Put keyword phrase in title, h1, and h2 tags
  • Include an image on the page with the file name & the alt attribute containing your keyword phrase
  • Make sure your keyword phrase is found at the very bottom of your page.
  • Embed your keyword phrase throughout your page at a rate of 1% to 2%.
  • Have your keyword phrase in domain and in the page’s file name.
  • Create your robots.txt file

Additionally, he mentioned the technique of creating content about what you predict will be searched for in the future. Although, this means you need to be a bit of a visionary, it seems like a fun challenge to engage in.