Personalized Assistance System

A researcher, from Penn State, has been working on a personalized assistance system that automatically helps users find more relevant search results (see the article).

Stages of Knowledge Discovery in Websites

                                          |------------------
                     |--------------------| 3. PERSONALIZATION
|---------------------| 2. Advanced Web Mining
| 1. Clickstream Analysis

Personalization Companies

Rule-based Personalization:
ATG, BroadVision, Epiphany, Blue Martini

Collaborative Filtering Personalization:
Amazon.com

Statistical Modeling:
Touch Clarity

State-based Personalization:
Xamplify