Friday, September 16, 2005
Customer analysis helps a business better meet customer needs. Learning more about your customers is often benefited by intelligent segmentation. Customers can be segmented into a variety of groups. These segments can be based on behavioural, demographic, geographic, and psychographic variables. In fact customers can be segmented by any combination of these variables. Through viewing customers within such segments the problem of identifying and serving customers is simplifed. The knowledge provided by these segments is usually useful for determining actionable marketing tactics.