Personalized marketing as a four phase process:
identifying potential customers
determining their needs and their lifetime value to the company
interact with customers so as to learn about them
customize products, services, and communications to individual customers
From Wikipedia, “Personalized marketing,” (Cited: Peppers, D. and Rogers, M. 1993)
1 comment:
can I use a genetic algorithm for personalized marketing?
I have to find a topic for my research in a bioInspired course.Do you have any suggestions?
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