The freemium model is something that I've been telling start-up businesses to do for quite a while. It allows community --- where social capital resides --- to build around your service at a fundamental level. After a captive community has been established, premium features (or services) can be offered, which effectively converts social capital into profit.
Tuesday, April 01, 2008
Freemium Business Model
The freemium model is something that I've been telling start-up businesses to do for quite a while. It allows community --- where social capital resides --- to build around your service at a fundamental level. After a captive community has been established, premium features (or services) can be offered, which effectively converts social capital into profit.
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